Legendary Business Leader, Jack Welch

For the first time, someone actually tells Jack what to do... Art Director Brendan Stevens, from the Boston Globe, giving direction.

Brendan and Jack having a private moment.

Jack and Suzy Welch.

Our final shot: Jack on the cover of The Boston Globe Magazine.

Spa Day Shoot at Indresano Studio

Studio crew Michele and Robyn  (wannabe models) stand-in while Michael perfects his lighting.

Hair and Makeup artist, Cynthia Murphy, from Ennis.

Aaah, the avocado/oatmeal face-mask.

Whew... Good thing the "real" models showed up!

Behind the scenes...

Though Michele is our blogmaster, Lana Z Caplan is really the one making sure the images are web perfect.

Check out what Lana does when she is not helping us in the studio.


Love in the Afternoon
Re-edited 1970s movie trailers bring flight attendants, tidal waves and gun-slinging ladies together into one very short romance.
1 min, color 16mm transferred to video, 2007

www.LanaZCaplan.com

Shooting in the Chill Zone

Dreaming of Summer with flip-flops and frozen drinks!

Producer Michele says "Michael get that shot before it melts! ".

Studio intern Robyn in the wings to help with damage control: real ice, real water!


"Keep can upright"? When all else fails, bypass the warning label on the "Dust Off" for frosting up the ice.

Food stylist Kelly Upson in the kitchen.

Prepping for Shot 1: Check back later for the final ad!


Shot 2: It's not easy finding a good pair of feet these days, just ask producer Michele!
Layout

Shooting...

Final Ad


Shot 3: Remember the tongue casting? Art Director Kevin Barlow making sure it matches his layout.
(see post below)
Layout

Shooting...

Final Ad


Creative Director Tim Foley and the team (including Sparky the cat- circled in red above) reviewing the shots.


See what happens when you have extra time on your hands waiting for the product... Creative Director Tim and Art Buyer Amy Rappeport having a little fun!

Casting for Cumberland Farms

Cumberland Farms wanted a fun, quirky shot; so we had the models go crazy at casting...

Models who tried out